Simplicity

Design is only good if it has a purpose. It is so prevalent in our environment that we often forget how important it is. The simplest, most recognizable icons can be found in our streets. Imagine if something you designed became an integral, effective part of every person's daily commute.

The purpose is a universally quick read. It is simple, effective, and completely inescapable.

I am very fascinated with the way designers can use signs to control people. I have found that airport signs are the only way I can get from one place to another. There is no other way I could navigate through those crazy rat mazes.

The way that a sign is displayed communicates a lot about the message.
This sign for a chiropractor, with gold leafing and formal typography
says that “we mean business.” However, the neon sign below

communicates an entirely, though no less effective, message to potential clients. The image is not about class or subtlety. The message is meant to be read, at any cost.