1. No matter what great feats of design one creates, an Austrian accent makes him or her very personable.
2. Clients have a pretty good bull shit detector.
3. Design can be more than sales and promotion.
4. Overcome your fears.
5. Show only one comp to your clients (see #2)
6. Think about designing things from the perspective of other things (eg: design a podium from the perspective of a converse shoe).
7. Shame yourself into thinking.
8. On a side note . . . I still did not learn why I always get lost when going to the plaza.
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