I found an article on the Design Observer about the CBS eye. Turns out it represents the all-seeing eye by Kurt Weiss. He took his inspiration from a shaker book.
If you think about it, the eye is very strange. It looks like big brother. Why do you want your TV watching you. The logo in motion is even more creepy.
However, it is also very iconic. It has such simplicity, and none of the CBS viewers that I know are concerned with the fact that it is watching us. However, it was something that definitely piqued my curiosity.
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