My first extreme experience with logos happened when I was in Visual Concepts class last semester. I created 400 sketches to make a symbol of a bird. The problem is that my sketches were illustrations. I tried to communicate too much information in each sketch. Hence, it was less of a symbol and more of an explanation.
The final product was more refined, but not by much. You can find them at people.ku.edu/~mcgillk. However, I have seen so many companies ACTUALLY use logos that are just crazy illustrations. It takes time to understand. They are not iconic.
Icons are the basis of logos. I especially appreciate the simplicity of the on/off computer button. How simple, universal and beautiful.
It is a logo, but it is also a wonderful use of typography. With logotypes, you can imbed meaning into the images.
I appreciate the ABC logo, and other logotypes that are clean and simple, but my favorite are the unique, expressive and quirky ones. I like the logo that adds a stroke of humanness.
A logo must also be flexible, though. While the one above is very sweet, and I like it when it is small, I would never want to see it large, because that would be boring.
This logo below would be attractive in both small and large, color and black and white. It is a universally useful logo in its simplicity.
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