Wednesday, May 7, 2008

Packages within Packages within . . . more PACKAGES

I believe that packaging can create a wonderfully-designed experience, if you let it. However, packaging can also create a bunch of frustration. Take CD packaging; I think this is the main reason that we use MP3s nowadays.

Also, packaging can be so wasteful. One day I went to the grocery store and saw a bin of potatos that were wrapped in shrinkwrap. Why the hell would you do that!?!?

However, there are some very inspired uses of packaging on the market, like those silly little Chinese takeout boxes. Who would have ever imagined a package like that, and why is it so universal?

Aside from the shape, people can put the package surface to work in interesting ways, as well.

Just like we have done with books, packages often come in a series.

I like the way this AXE toy matches the usual packaging but adds a new dimension to it as well.

1 comment:

caroline said...

I agree, package design is such an interesting means of design. It takes the traditional 2D world we are used to and expands our horizons to the real 3D world where (though it sounds dorky) anything is possible. I really loved the package design section of last years graphic class and I hope we are able to explore something like this again in school or after!