Creative Brief

I really enjoyed reading our assignment for graphics.

Not because it was new information to me. I am also studying mass communications, and I have written more creative briefs than I can imagine, and I haven't even graduated yet.

The reason that this article really resonated with me is because this reading talks about the creative brief from the point of view of the designer. 

I have always learned about them from the view of the marketing and research team with the end goal being to get through to the designer and translate marketing goals into the strange language that designers speak. This reading is how designers USE the brief. Fascinating stuff, I promise you.

My favorite part of the reading is about creating a viewer persona. I love making up names for the target audience and making up their lives. I believe that as designers we should have just as much fun with these as we can, because this is where we establish our visual language, our frame of reference and our medium. I love creative briefs.